With your SEO report, you receive a comparison chart or scorecard that highlights your site’s strengths and weaknesses. It can show you how to improve your website and make it better than your opponents. By refocusing your SEO strategy on more valuable keywords, you increase your ranking in search results for these keywords. For example, if you sell pellet stoves for mobile homes and RVs, the keyword, “mobile home pellet stove,” is probably valuable to your company. Your report also provides insight into the performance and usefulness of those keywords. For example, maybe you rank well for a keyword, but it drives almost no traffic to your website.
With a stronger site, as well as SEO strategy, you can start ranking for highly competitive keywords in your industry. If your website’s slow, it’ll struggle to rank on page one of search results. It’ll also have a difficult time keeping users on your site, as more than 80 percent of users expect a website to load in three seconds or less — otherwise, they leave. Appear on the first page of search results for that keyword, and you’ll start to drive valuable traffic to your website. One, you’re targeting high-value keywords relevant to your business and your audience, and two, you’re maximizing your online visibility by appearing on the first page of results. That’s why SEO audits analyze your company’s keyword strategy.
How do search engines work?
We’ve simplified the SEO audit into 10 core steps in this post, but if you have a large website, SEO Anomaly you might also consider separating out your SEO audits into categories. The journey of a thousand optimizations typically begins with a single step – the SEO audit. And to help you discover and fix some of the most common SEO issues.
In some cases, these URLs are difficult for search engines to index, resulting in lower clickthrough rates from search results. It will also evaluate how friendly your website is to search engines and determine how easy it is for users to navigate your website to find the content they are looking for. This type of audit processes the links pointing to your website to find potential issues or opportunities in your backlink profile. By evaluating your links, this audit will help optimize your site to rank for your target keywords.
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Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. It shows clients and teams exactly what’s working — and what isn’t.
- Perform your technical SEO audit at the end of your strategy.
- With that additional revenue, your company can hire new team members, open a new facility, or even launch a new product or service.
- An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg.
- One way to do this is to sort by organic traffic from high to low.
Your website will display properly on desktops, mobile devices, and tablets. With Google PageSpeed Insights, you can check your page speed and see where you can optimize your site to improve its speed. Afterward, we’ll show you our SEO audit report, so you can see areas of potential improvement in detail. Naturally, the size of your website is going to affect the cost of your SEO audit. Typically, this would primarily include the core pages of your site rather than every single blog post.